We’re in Vogue!
It’s always a big moment when we get a call-out in the press. This month, we were so excited to see that British Vogue had featured us and a deep-dive of our ranges in their pages. Discover more about our revolutionary products and ingredients, and Maria’s founding principle of helping you, our customers, look and feel your best every day, below.
“For Rodial’s founder and CEO, Maria Hatzistefanis, the beauty brand’s best-selling skincare is all about imparting confidence through revolutionary products and ingredients.
For a beauty product to reach cult status, it needs to offer either instant and transformative results or benefits you can really see over time. But, asks high-tech skincare and complexion brand Rodial, why not do both together?
Founded in 1999 by beauty editor turned entrepreneur Maria Hatzistefanis, Rodial is all about targeted and innovative skincare solutions that work their magic right away, as well as delivering impressive long-term benefits. Available in 35 countries worldwide and across 2,000 luxury department stores, including Selfridges, Harrods, Neiman Marcus and Galeries Lafayette, the best-selling brand has gained its worldwide following by helping customers to look and feel their best, every day.
The brand’s secret weapon? Its founder. Hatzistefanis revolutionised the beauty market when she first introduced Rodial, changing the game with her focus on results-driven formulas, must-try ingredients and clever solutions for common beauty conundrums. For Hatzistefanis, it’s all about knowing just what her consumer wants and understanding exactly how to deliver it through formulas that are a delight to use.
Take the runaway hit that is Rodial’s Banana Lowlighter. A constant sell-out for the brand and a must-have in the kits of celebrities, make-up artists and beauty fanatics alike, this skincare-cosmetics hybrid is designed to make you look as if you’ve had the best night’s sleep of your life. With caffeine to reduce puffiness, hyaluronic acid to plump and moisturise, and vitamin E to soothe, this creamy, colour-correcting formula brightens and perfects for an instant wake-up call.
Or there’s the high-performance Bee Venom range, which delivers advanced anti-ageing results via a revolutionary blend of bee venom, stem cells, complex plant extracts and award-winning peptide technology. Meanwhile, the Dragon’s Blood Sculpting Gel – a cult hero – firms, plumps and smoothes thanks to a unique blend of actives (Collageneer and Volufiline) simultaneously stimulating collagen and boasting a lighter-than-air texture.
Undoubtedly, much of the brand’s success is due to its founder’s desire to bring the consumer along on the Rodial journey, educating on hero ingredients, filling gaps in routines and, crucially, imparting confidence. A true role model for the modern woman, Hatzistefanis still owns Rodial 24 years on and is an in-demand speaker, mentor and advocate for entrepreneurs. As well as acting as a “Dragon” on Dragons’ Den in her native Greece, she has written three inspirational books and sits on the advisory board for the British Fashion Council.
Put simply, Rodial is about more than just beauty: it’s about confidence, motivation and championing each other, as well as looking and feeling like the very best version of yourself.”