It’s the sell-out product that put Rodial on the map. Rodial founder Maria Hatzistefanis saw a gap in the market for a product that provided instant wrinkle-freezing results. With its evocative name, Snake disrupted the skincare market immediately. Snake Serum first featured on a morning TV show in Germany, where it sold out in 3 minutes. 100,000 advance orders soon poured in – followed by a global sell-out.

The Snake effect spread. Magazines called it ‘a miracle in a bottle’ and its tightening action ‘the viper venom effect’ with ‘results in 90 seconds’. Beauty insiders and high-profile names were asking for it, with Victoria Beckham, Kate Moss, Eva Mendes and Angelina Jolie all early adopters. Groundbreaking, disruptive and with real results, it’s been causing a scene ever since and has formed a blueprint for every subsequent Rodial range.

The fast-acting SYN®-AKE tripeptide gets to work instantly to delay the appearance of lines and wrinkles and reduce their depth, freezing skin in time, while hyaluronic acid and a unique oxygen delivery system energise and hydrate. Snake Serum also contains a blurring complex, powered by gransil, to create a flawless base ahead of make-up application.